Small business, big impact

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Small business, big impact

These days, with the internet, you don't need to be a big business to have a huge impact. If you have a great web presence and are fully connected into your online community of fans, you can achieve fantastic business results with a smaller than expected budget. It's all about knowing what your fans really like and finding an unique way of communicating with them. I have some fun anecdotes about how the companies I work with have looked at their marketing techniques and rejigged them a little to get some great results. Hopefully you can use some of these ideas as well.

4 ways your business can get the most out of Twitter

You know that Twitter is a great marketing platform, so you've got your business account, you're following people, and people are following you. But that's not enough to generate leads. Twitter attracts both businesses and the general public alike and as such it can be a daunting place to market your business. Here are five simple ways to get the most out of this social media platform.

  1. Schedule your tweets. There are freelancers and agencies, such as KC Media, who can write and schedule your tweets for you, managing one aspect or all of your social media marketing. There are also online management tools that allow you to keep track of tweets and schedule your own tweets. Scheduling takes the hassle out of promoting your content and products. Instead of sitting by Twitter every day, ready to send out the messages, you can spend 30 minutes to an hour every week scheduling the tweets, freeing up your time for working on your business.  
  2. Use hashtags. Hashtags enable you to become part of a conversation and allow you to be easily found by potential customers. Do a search on Twitter for the keywords surrounding your business and see what types of hashtags your competitors and customers are using. Only use up to two hashtags per tweet as too many in one tweet can be overwhelming and readers are more likely to skip over them. Instead, separate the hashtags into different messages and schedule them throughout the week.  
  3. Search for customers. If you work business to business, start by looking at the people who follow you and the accounts you're following. Look through their tweets and check out their websites, and chances are you'll find companies that could use your expertise. You can then tweet them to start a conversation, send them a private direct message (you must be following them for this) or contact them through their website details. You should also perform searches on Twitter using keywords that you think your customers would use. For example, if you're targeting healthy eating people, try searching for 'healthy recipes'. Find out what questions your customers are asking, what they're talking about and what hashtags they're using to develop your marketing strategy.  
  4. Share and engage. The whole point of social media is to be social, and this means talking and sharing. If, during your searches, you find something interesting then retweet it and share it with your followers. If you retweet someone's blog post, they will be grateful and are likely to check out your profile, your business website, and retweet some of your messages in return. Talk to people, start a conversation, or join in. It doesn't have to be about work, if you're friendly then people are more likely to trust you and come to you when they need something done. There are also networking hours, either industry or location led, for example #GBHour and #Crafthour. Include the hashtag in all your tweets and introduce yourself. You'll make new connections and inspire trust, which is likely to eventually result in new customers.